analyze emerging markets
pick your businesses wisely
It is your job as an internet marketer to find the right products to market. Don't just choose the first batch of products that come along and decide to market them. Find products that you're passionate about.
A great way to find new, hot products that have low competition is to participate in affiliate programs like Commission Junction, Shareasale, and Clickbank. Then, look for the section called 'New Advertisers.' This will identify products and companies that are brand new and you can get a good jump on the competition by joining and participating early before it catches on. The early-bird gets the SEO worm.
internet business evaluation
learn from the masters
Always evaluate a business based on the three (3) main criteria of internet business evaluation: 1. Brand, 2. Competition, 3. Product Strength. When you have all of these factors worked out, the sales will come on their own with little marketing. Nothing sells a product like a strong brand and a product that solves a common problem. That's why companies like TeleBrands do so well. They present you with a product that solves a problem and with a company like TeleBrands, people feel confident buying. A.J. Khubani is a master marketer.
get and stay informed
always learn from reliable data
Don't re-invent the wheel. Find out what others have done and replicate it and learn from other people's data. A great site to do this, with information you can take to the bank is SEOMOZ. They run scientific tests across a variety of topics and, even with a FREE membership (compared to PRO), you'll still learn a weatlth of data. Another off-the-chart awesome site to view is the Google Webmaster Tools YouTube channel. When you want information straight from the horse's mouth, view each and every video on that channel.
Tip of the Year: View every video on the Google Webmaster YouTube channel then watch them again. You'll know more than 90% of the SEO professional out there. Plus, there is no-doubt on the validity of the information. You'll know it's 100% factual.
key developing factors
the core basics of business development
Okay, so you've decided to try your hand at marketing your internet business on the web. Let's sum up what we've learned.
- Try to be first-to-market for your product. Less competition makes it easier to get a sale.
- Either pick a strong brand or a strong product, preferably both, but never neither.
- Look for products with either weak-brand and higher-profit margins, or strong-brands with lower-margins. Stay away from weak-brands with low margins.
- Get your site up with unique content as soon as possible. Search engines favor early anchor text references and the date when the search engine first discovered anchor text for your keyword phrase does indeed play a factor on which sites rank towards the top. First mover gets the SEO cheese.
Here is a list of the cautions you'll need to consider. These are important factors.
- Always use a professional web template to make a site. A static single page is acceptable as long as it looks professional and the call-to-action is visible. If it doesn't look professional, people won't buy from it and this defeats the whole purpose of marketing. "You've got them there, now get them to checkout."
- Never use duplicated or "boiler plate" content on your new site. You'll be doomed. Search engines look at websites in 2 categories: authors, and copiers. Don't be a copier. Be an author.
- Always 302 your affiliate links and never use the straight affiliate links from the manufacturers. Search engines see affiliate links and rank the sites lower. Create an alias and 302 your links to the alias.
- Stick and move. Rinse and repeat. Don't work too hard on any one site trying to get it absolutely perfect. It it looks great and the content is great, stand the site up and move on to the next piece. If you've chosen a good product and company and start getting sales, go back to it and touch it up. You'll need several sites and a diverse internet business portfolio to be successful.